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建筑模板厂家直销存在着哪些误区

建筑模板行业作为一种建筑材料,是典型的小规模工业产品,不同于消费品。无论是在行业比重,还是在全民意识中,产品都是小而小的。此外,深加工制造业的市场竞争激烈,企业家的营销观念相对传统。此外,在数千家中小型建筑模板厂家直销的营销活动中,往往存在各种营销认知误区。


  YI、YIQIEXIAOSHOUDOUKAOGUANXI


  QIYERENWEI,JIANZHUMOBANXIAOSHOUJIANGDEJIUSHIGUANXI,NENGFOUXIAOSHOUCHENGGONG,WANQUANQUJUEYUYOUMEIYOUGUANXI、GUANXI“GUOBUGUOYING”。


  ZHEIZHONGWUQULUOJIWANGWANGHUSHILEYINGXIAODEJIBENCHUFADIAN,JIUSHINISUOTIGONGDECHANPINHEFUWUBIXUYAONENGGOUMANZUKEHU(YONGHU)DEXUQIU,NISUOTIGONGDEJIAZHIBIXUFUHEKEHUYUQI。RUGUOBUNENGMANZUKEHUXUQIU,JIUSUANKEHUFANGSHINIQINJIUJIU,NEIYEBUGANSUIBIANCAIGOUNIDE。


  LINGWAI,DUIGUANXIYINGXIAODELIJIEYEBUNENGGUOYUPIANMIAN,XUYAOCONGLIANGGECENGMIANSIKAO:


  1、YOUGUANXIZIYUANDANGRANYOUHAOCHU,DANZAIKEHUFANGYOUWU“GUANXI”QISHIBUNEIMEZHONGYAO,ZHONGYAODESHI,NINENGFOUHEKEHUJIANLIQILIANGHAODEKEHUGUANXI,ZHEICAIZHENZHENGKAOYANYINGXIAORENYUANDENENGLI。


  2、JIANZHUMOBANZHONGDUANKEHUXIAOSHOUSHIZHENDUIJIANZHUQIYEDECHANPINXIAOSHOU,SHUYUDIANXINGDEB2BXIAOSHOU,SHEJIDERENYUANHEBUMENDUO,KEHUGUANXIBUYINGXIANYUMOUYIRENHUOYIGEBUMEN,YINGZHEYANYUJIANLILIANGGEZUZHIJIANDEGUANXI,ZUODAOKEHUGUANXIZAILIANGGEZUZHIJIAN“WUFENGHANJIE”,CAINENGBIMIANYIN“P2P”HUO“DANXIANXING”KEHUGUANXITURANDUANLIESUODAILAIDEFENGXIAN。


  YOUKEHUGUANXIZIYUANGURANSHIHAO,NENGGOUJINSHANGTIANHUA,DANNENGGOUHEKEHUJIANLILIANGHAOGUANXIGENGWEIZHONGYAO,GUANXIQIEBUNENGZHISHANG,NENGJIKEHUTIGONGYOUJINGZHENGLIDEJIAZHICAISHIYINGXIAOGENBEN!


  ER、“HAOCHUFEI”NENGBAIPINGSUOYOU


  YIXIEXIAOSHOUYIXIANRENYUANRENWEI,JIANZHUMOBANXIAOSHOUGUANJIANSHI“LIYI”,ZHIYAORANGDUIFANGGUANJIANREN“CHI、HE、WAN、LE、PAO”LE,ZHIYAOJIGOULE“HAOCHUFEI”,KEHUJIUHUISIXINTA。


  QINGWEN:NIKEYIJIKEHUGUANJIANRENHAOCHU,JINGZHENGDUISHOUJIUBUZHIDAOJIMA?YAOSHIJINGZHENGDUISHOUJIKEHU“HAOCHU”GENGDUO,DUIXIANDEYEGENGKUAIXIE,NIYOUGAIZENMEBAN?JIASHANGXIANZAISHANGYEHUANJINGYUELAIYUEGUIFAN、TOUMING,XIANGGUANBUMENFANHUILULIDUJIADA,NIJIUBUPABEIDAIZHUMA?


  RUGUOKEHUDUINIDECHANPINHEFUWUMEIYOUXINXIN,DUININDESHANGYUSHANGYOUGUJI,MEIYOUJIANLIQIDUINIDEXINREN,JIUSUANKEHUFANGXIANGLAODIAN“HAOCHU”,NEIYESHIXINYOUGUJIDE!ZAIXIAOSHOUGONGGUANHUODONGZHONG,YOUHAOCHUHELIYILAIKAILU,GURANKEYIDUOXIESHENGSUAN,DANZHONGYAOQIANTISHIKEHUXINRENNI!


  SAN、DIJIACAISHIHEXINJINGZHENGLI


  HENDUODECHUANTONGQIYEJINGYINGZHERENWEI,ZAICHANPINXIAOSHOUHUODONGZHONG,JIAGESHIXIAOSHOUCHENGGONGGUANJIAN,ZHIYAOJIAGEBIDUISHOUDI,JIUKENDINGNENGNADAODINGDAN,RUGUODIUDAN,NEIZHUYAOSHIYOUYUCHANPINDINGJIATAIGAO。


  BUKEFOURENDESHI,ZAIYIXIECHANPINBIAOZHUNHUACHENGDUGAO、TONGZHIHUAJINGZHENGYANZHONGDEXINGYE,KENENGPINDEJIUSHIJIAGE,JIUSHIWOMENCHANGSHUODE“DIJIAZHONGBIAO”。DANSHISHISHANG,CHUNCUIDE“DIJIAZHONGBIAO”QINGKUANGHENSHAO,CAIGOUFANGWANGWANGSHI“HELIDIJIA”ZHONGBIAO,YEJIUSHISHUO,JIAGEBUSHIWEIYIJUEDINGYINSU,KEHUFANGDECAIGOUHAISHIYAOKANXINGJIABI,YAOKANGONGYINGSHANGDEZONGHESHILI,RUGUOCHANPIN、FUWUDENGBUNENGMANZUKEHUFANGXUQIU,ZAI“BIANYI”DECAIGOUNEIYESHILANGFEIKEHUZIYUAN,GENGHEKUANG“BIANYIWANGWANGMEIHAOHUO”NI。


  GAOSHUIPINGDEXIAOSHOU,WANGWANGNENG“DAOCAOMAICHUJINTIAOJIA”,JINKAOPINJIAGEDEYEWUYUAN,QIYINGXIAOSHUIPINGWANGWANGPINGYONG,YOUJIANGUONAGEXIAOSHOUGAOSHOUZHIZHIDAOQUPINJIAGEDE?


  WUQINGLAOJI:GONGDICAIGOUDEZHENZHENGJUEDINGYINSUSHI,ZAINENGMANZUXUQIUDEQIANTIXIADEHELIDIJIA,ERBUSHIJIANDANDEDIJIACHENGJIAO。


  SI、GONGDIXIAOSHOUSHIYICHUIZIMAIMAI


  ZUOZHONGDUANKEHUDEGONGCHENGXIAOSHOU,JIRENGANJUECAIGOUHENDUOSHIYICIXINGDE(FANGZIGAIQILAIHEZUOJIESHUDENG),YINER,ZAIXIAOSHOUGUOCHENGZHONG,JIGONGJINLI、ZHUIQIUDUANQILIYIXIANXIANGPUBIAN,BAKEHUSHIZUOLUSHUIFUQI,ZAIBUZESHOUDUANDIWANCHENGJIAOYIHOU,BUZUOKEHUHUIFANGHEKEHUGUANXIWEIHU,SHOUHOUFUWUGENGSHIYITUANZAO,SHENZHILIANXIANQIANDECHENGNUODOUBUDAOWEI。


  QINGWEN:NIZHEIYANGZUO,KEHUYIHOUYAOSHIHAIYOUXIANGMU,HAIHUIJINIZUOMA?HAIHUIJIXUCAIGOUNIDECHANPINMA?HAINENGZHIWANGKEHUJINIJIESHAOXINKEHUMA?WANYIBAKEHURENAOLE,KEHUZAIXINGYELISANBUNIDEFUMIANXINXI,NEIKEJIUCHIBULEDOUZHEZOULE。


  WU、JIANZHUMOBANBUXUYAOZUOPINPAI


  CHANGYOUYIZHONGWUJIE,JIANZHUMOBANSHUYUDIANXINGDEXIAOZHONGGONGYEPIN,MEIBIYAOGAOPINPAI,RENMENZHIYOUZAIGOUMAIXIAOFEIPINSHICAIHUIGUANZHUPINPAI,ERGONGYEPINLINGYUSHIBUHUIYOURENZAIHUPINPAIDE。


  KEHUGOUMAISHI,BUDANGOUMAICHANPINHEFUWULAIMANZUWULICENGMIANDEXUQIU,HAIGOUMAIFUWU、XINREN、KUAILEDENGLAIMANZUJINGSHENCENGMIANDEXUQIU。DANGKEHUMANYINITIGONGDECHANPINHEFUWU,BINGCHIXUGOUMAI,SHENZHIWEININJIESHAOKEHUSHI,XIAOSHOUBUSHIHENRONGYILEMA?ZHEIJIUSHIPINPAIDELILIANG!


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